1 September 2026
Never Underestimate Simplicity
Clear and simple communication sounds simple but it is one the hardest skills to master. Yet the payoff is huge.
Read entry →Work Journal
Notes from the work
A public record of what I am building, what I am learning and how my thinking changes through real work. Client names and confidential details are always removed.
25 August 2026
I built my first route map
I built my first route map using QGIS, OpenStreetMap and openrouteservice, and explored how geospatial data can create value across different industries.
Read entry →2 August 2026
How I Turned Mexico’s DENUE API Into a National Excel Dataset With Python
How I used INEGI’s DENUE API, SCIAN codes, pagination, retries and a bronze-layer design to build a nationwide Excel dataset in Python.
Read entry →28 July 2026
How to Make Your Website Load Faster: 3 Ways to Improve FCP
Make your website feel faster by reducing request chains, preloading critical resources and delaying files that are not immediately needed.
Read entry →24 July 2026
How I Fixed a Broken Funnel Caused by JavaScript Loading Order
How I traced a mobile-only production failure to JavaScript execution order, WordPress optimization, and a hidden dependency between two scripts.
Read entry →22 July 2026
Separate Website Analytics in GA4 If Websites Are Not Sharing User Experience
A practical GA4 and Google Tag Manager tutorial using a fictional two-pet-shop example to explain property structure, cross-property contamination, diagnosis, risks, and safe fixes
Read entry →20 July 2026
You Own Your Own Effort
Hard work pays off. Keep pushing, keep learning.
Read entry →18 July 2026
How Deep Analytics Work Fixed Product Bugs
While working on improving conversion rates for an eCommerce online funnel, I found out a real analytics implementation bug.
Read entry →18 July 2026
What Finance Taught Me About Fixing Conversion Funnels
Not all the data is equally important. Not all the website changes are crucial to lift conversion rates and, most importantly, correlation is not causation.
Read entry →13 July 2026
How to Analyze a Funnel Without Drowning in the Details
Some thoughts and tips on managing large web analytics accounts for large clients.
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