Higher conversion
Find and remove the friction that prevents more users from completing the journey.
42% conversion improvement achieved on a digital customer journey ← All services
03 Product & Conversion
I help companies turn more existing demand into revenue.
I analyse funnels, payments, customer behaviour and technical friction to find where users abandon, quantify the revenue impact, and prioritize the changes most likely to increase conversion.
More successful payments
Understand payment acceptance, checkout errors and abandonment instead of treating them as one generic drop-off.
Better product priorities
Focus engineering and product effort on the issues with the largest measurable commercial impact.
Find exactly where revenue is leaking from the journey.
A funnel percentage by itself is not enough. I connect behavioural data, technical signals and commercial value so teams know what is broken, why it matters and what to fix first.
Locate the steps where users abandon and quantify the revenue attached to the leak.
Separate UX friction, technical failures, payment issues and measurement problems.
Prioritize product changes by expected commercial impact instead of opinion.
Design experiments with a clear hypothesis, metric and success criterion.
What I can help improve
The exact scope depends on the commercial problem. These are the areas I can bring together when they are useful.
From drop-off to measurable improvement.
Quantify the leak
Locate where the journey loses users or revenue and establish how large the opportunity actually is.
Find the cause
Combine event data, technical signals and user behaviour to distinguish symptoms from the underlying problem.
Fix and measure
Turn the finding into a product change, experiment or instrumentation fix with a clear measure of commercial success.
End state
More customers completing the journey and more revenue captured.
- Conversion leaks identified and quantified
- Product priorities tied to revenue impact
- Payment and checkout issues separated from general abandonment
- Experiments with clearer hypotheses and success metrics
Talk it through
Losing customers somewhere in the journey?
Bring the funnel, product flow or metric that is underperforming. We can use 20 minutes to identify where I would investigate first and what the commercial upside of fixing it could be.
20 minutes · No Prepared Brief Required We start with the business question, not a predetermined solution.