Privacy Policy

Who operates this website

This website, https://matteoarellano.com, is operated by Matteo Arellano from Mexico City, Mexico.

You can contact me about this Privacy Policy or about your personal information at:

[email protected]

What information I collect

I collect only the information that is necessary to respond to inquiries, manage bookings, provide services, improve the website, and communicate with people who choose to contact me.

Depending on how you use the website, I may collect your name, email address, company name, website, role, project details, or any message you choose to send through email, forms, booking tools, or future newsletter signups.

I may also collect basic technical information related to website performance, security, and search visibility. At the moment, I do not process payments through this website.

How I collect information

I may collect information when you send me an email, book a call through Cal.com, request a free SEO check, fill out a form, sign up for future updates, or interact with pages, resources, or tools on the website.

Some technical information may also be processed automatically through the systems used to host, deliver, and protect the website.

Why I use your information

I use personal information to respond to your messages, schedule and manage calls, understand your website or business problem, provide requested services, improve the website, protect the website from abuse or technical issues, and send future email updates only if you choose to sign up for them.

My services may include technical SEO consulting, AI visibility audits, analytics and data consulting, browser diagnostics tools, free SEO checks, newsletter content, and digital resources.

I do not use your personal information for purposes unrelated to the reason you provided it.

Tools and third-party services

I use a small number of third-party services to operate the website, manage communication, and protect the site.

These may include Cloudflare Pages for hosting, Cloudflare for website delivery and security, Cal.com for bookings, Google Search Console for search visibility information, and email services to receive and reply to messages.

If I add new tools in the future, such as an email newsletter provider, I will update this Privacy Policy when needed.

Google Forms and future email collection

I may use Google Forms or another form provider to collect email addresses for a newsletter, resource download, waiting list, free SEO check, or similar purpose.

If I use a form, the form may collect the information you choose to submit, such as your name, email address, website, or message. This information will be used only for the purpose explained near the form.

If you sign up for a future email list, you will be able to request removal by contacting me at [email protected] .

Cookies and analytics

At the moment, I use Google Search Console to understand search visibility. Google Search Console provides aggregated search performance information and does not give me a personal profile of individual visitors.

The website may also use technical cookies or similar technologies that are necessary for website security, performance, or operation.

I do not currently use advertising pixels, retargeting pixels, or paid advertising tracking on this website. If I add analytics cookies, advertising tools, or newsletter tracking in the future, I will update this Privacy Policy.

Chrome extensions and browser tools

I also build browser diagnostics tools and Chrome extensions. The privacy practices for those tools are disclosed separately in the Chrome Web Store listing or in the extension-specific privacy information.

This Privacy Policy mainly applies to the website at https://matteoarellano.com.

How long I keep personal information

I keep personal information for up to one year, unless a longer period is needed to respond to an active inquiry, provide a requested service, comply with legal obligations, resolve a dispute, or maintain basic business records.

If you want me to delete your information earlier, you can contact me at [email protected] .

Who I share information with

I do not sell your personal information.

I may share limited information with service providers only when needed to operate the website, manage bookings, communicate with you, protect the website, or provide requested services.

For example, information may be processed by Cloudflare, Cal.com, Google, or email service providers, depending on how you interact with the website.

I may also disclose information if required by law, legal process, or a valid request from a competent authority.

International visitors

This website is operated from Mexico City, Mexico, and is intended for visitors and potential clients worldwide.

If you access the website from outside Mexico, your information may be processed in Mexico or by service providers located in other countries.

By using the website or submitting information, you understand that your information may be processed outside your country of residence.

Your rights

You may contact me to request access to, correction of, deletion of, or objection to the use of your personal information.

These are commonly known in Mexico as ARCO rights: access, rectification, cancellation, and opposition.

You may also ask to withdraw consent for future communications. To make a request, contact:

[email protected]

I may need to verify your identity before responding to a privacy request.

Email communications

If you choose to join a future email list or newsletter, I may send you updates about technical SEO, AI visibility, analytics, browser diagnostics, digital resources, or related content.

You can unsubscribe or ask to be removed at any time by using the unsubscribe option if available, or by emailing [email protected] .

Security

I take reasonable steps to protect personal information from unauthorized access, loss, misuse, or disclosure.

However, no website, email system, or internet-based service can be guaranteed to be completely secure. You should avoid sending sensitive personal information through ordinary website forms or email unless it is necessary.

Links to other websites

This website may link to external websites, including LinkedIn, Medium, GitHub, Chrome Web Store, Cal.com, Google, or other third-party resources.

I am not responsible for the privacy practices of external websites. You should review their privacy policies before submitting information to them.

Changes to this Privacy Policy

I may update this Privacy Policy from time to time. When I make changes, I will update the “Last updated” date at the top of this page.

Continued use of the website after changes are published means the updated version applies.