How I help

Five ways I help companies create commercial value.

New revenue, better decisions, higher conversion, more qualified demand or lower operating cost. Choose the outcome closest to what you need and see exactly how I can help.

Discuss a growth opportunity
02 Insights & Commercial Analysis

Find where the money is made or lost

Use customer, revenue, margin and operational data to find where money is being made, lost or left on the table.

I turn messy business data into clear commercial decisions: where to focus, what to stop, which customers or products matter, and where revenue or margin can improve.

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03 Product & Conversion

Turn more demand into revenue

Increase revenue from the demand you already have by fixing the parts of the customer journey where people drop.

I analyse funnels, payments, user behaviour and technical friction to find where conversion is being lost, quantify the impact and prioritize the fixes that matter most.

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04 Acquisition & Visibility

Bring in more qualified demand

Reach more of the right customers through search, paid acquisition, stronger landing pages and better digital visibility.

SEO is one part of the system. I connect discoverability, demand, landing experience and measurement so visibility is tied to real commercial outcomes.

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05 Data & Automation

Lower cost and remove manual work

Automate expensive recurring work, connect fragmented systems and build data workflows that let the business move faster.

I use Python, SQL, APIs and cloud data tools to replace repetitive processes, reduce operating cost and make information easier to use at scale.

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One commercial goal, several levers

I use the capabilities that move the outcome.

A new-market opportunity may require prospect interviews and data analysis. A conversion problem may be caused by payment acceptance. A visibility problem may require a better landing page. I keep the commercial target fixed and bring in the capabilities needed to move it.

Talk it through

Have a growth target but not a fixed solution yet?

Tell me the commercial outcome you want to improve. We can use 20 minutes to understand what is blocking it, what evidence already exists and where I could contribute.

20 minutes · No Prepared Brief Required We start with the business question, not a predetermined solution.