Revenue & margin opportunities
Find the customers, products, routes or segments that create disproportionate value — or destroy it.
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02 Insights & Commercial Analysis
I help companies find the commercial opportunities hidden in their data.
Customer, revenue, product and operational data should lead to decisions. I analyse the numbers to show what is driving performance, where value is leaking and which actions are most likely to improve revenue or margin.
Clearer priorities
Replace competing opinions with evidence about where attention and resources will have the greatest impact.
Decision-ready analysis
Turn fragmented data into answers that commercial, product and operational teams can actually use.
Make the numbers useful to the business.
The point of analysis is not another dashboard. It is to understand why performance is changing, quantify what matters and improve the next decision.
Identify the customers, products, routes or segments that drive the most revenue and margin.
Find leakage, anomalies and underperformance that standard reporting does not explain.
Compare markets or commercial segments before deciding where to invest.
Connect data across systems so one business question can be answered properly.
What I can analyse
The exact scope depends on the commercial problem. These are the areas I can bring together when they are useful.
From business question to commercial decision.
Define the decision
Start with what the company needs to understand, change or choose — and what better information would make that decision easier.
Build the evidence
Join, clean and interrogate the relevant data using SQL, Python or whatever level of technical depth the question requires.
Turn analysis into action
Translate the findings into priorities, trade-offs and a commercial next step that people outside the data team can use.
End state
Better decisions with a clear economic reason behind them.
- Revenue and margin opportunities surfaced and quantified
- Clearer understanding of customer, product and market performance
- Commercial priorities backed by evidence rather than intuition alone
- Reusable analysis or reporting when the question needs to be answered repeatedly
Talk it through
Have a commercial question buried in the data?
Tell me the decision you are trying to make. We can look at what information exists, what is still missing and whether a deeper analysis could materially change what you do next.
20 minutes · No Prepared Brief Required We start with the business question, not a predetermined solution.