I’m Matteo Arellano . I write product copy and landing pages by combining technical SEO, analytics, AI visibility, product research, and customer language. The goal is simple: make your product easier to find, easier to understand, and easier to choose.
If your product requires more than a basic landing page
Some pages need a clean explanation of one offer. Others need a page that handles complexity without making the user work too hard.
I can help when your product requires:
- Clearer product positioning for high-intent searches.
- Landing pages for different markets, regions, currencies, or languages.
- Better explanations for complex product specifications.
- Pages that support premium pricing with stronger proof and clarity.
- Copy that answers customer doubts before the next step.
- Alternative naming when customers search differently from your internal product name.
- Better page structure for SEO, AI visibility, and conversion.
- Copy connected to GA4, GTM, Amplitude, heatmaps, feedback forms, or user behavior.
If your current page gets traffic but users still hesitate, the issue may be the way the offer is explained, the questions left unanswered, or the gap between how your team describes the product and how customers search for it.
Results I have helped create
200%+ more impressions
I helped improve organic visibility by more than 200% by making product pages clearer, better aligned with search intent, and more specific to what customers were actually trying to find.
Top 2 non-branded rankings
I have worked on pages that reached top positions for important non-branded searches by improving product naming, page structure, customer language, and commercial relevance.
50%+ conversion improvement
I helped improve conversion performance by more than 50% over a short period by working on page clarity, user intent, content structure, tracking, and feedback from real behavior.
Thousands of daily users
I have worked on campaigns and pages that grew from early traffic to thousands of daily users by improving search visibility, landing page relevance, and high-intent query coverage.
Problems I usually help fix
| If your page has this problem | What it usually means | How I would improve it |
|---|---|---|
| The page gets impressions but weak clicks. | The title, heading, offer, or snippet may be missing the language people use when they search. | Improve search intent alignment, page title, headings, product naming, and the first explanation. |
| The page gets traffic but users stop before converting. | The product may still feel unclear, risky, expensive, unavailable, or hard to compare. | Add stronger proof, clearer next steps, objection handling, pricing clarity, availability details, and funnel-specific copy. |
| Your product works across countries, currencies, or languages. | The same product may need different explanations depending on the market, payment method, region, trust level, or user expectation. | Build market-specific sections, local search wording, multilingual structure, hreflang awareness, and clearer regional positioning. |
| Your team uses one product name, but customers search another. | Internal naming and customer language are creating a visibility gap. | Add alternative identifiers, category language, practical descriptions, and headings that match how people search. |
| Your product is premium, but the page feels generic. | The page may be asking users to pay more without explaining the value clearly enough. | Strengthen the product explanation, proof points, trust signals, comparison logic, and value story. |
What I do before writing the page
I start by understanding the product in depth. I want to know what it does, who it helps, what users need before making a decision, what makes the offer valuable, and where the current page creates friction.
I also use research tools I have built to speed up the investigation. They help me inspect page structure, search results, customer questions, metadata, internal links, technical SEO signals, multilingual signals, and gaps in the current page.
Product research
I review the offer, product specifications, market differences, value proposition, user doubts, and the real customer journey.
Search and AI visibility research
I compare what people search with what Google and AI systems surface. I look for missing questions, weak answers, fragmented explanations, and opportunities to become more visible.
Customer language
I compare the language used by your team with the language used by customers. This is especially useful when product names, categories, or market terms differ across regions.
Analytics and behavior
When data is available, I use GA4, GTM, Amplitude, event data, feedback forms, and heatmap-style tools to understand where users hesitate or drop off.
Page structure
I organize the page so the most important explanation appears early, the objections are answered in the right order, and the CTA feels connected to the product promise.
Technical SEO checks
I check titles, headings, internal links, metadata, canonicals, hreflang needs, structured data, and page quality signals that affect visibility.
If your audience is multi-language, multi-currency, or multi-region
This is where landing page copy becomes more valuable. A product can be technically the same across markets, while the questions users ask are completely different.
I can help if your business has:
- Different currencies, payment methods, or pricing expectations.
- Different languages where direct translation weakens the page.
- Different regional trust signals, regulations, availability, or support details.
- Different names for the same product across markets.
- Different conversion flows depending on country, location, or customer type.
- Different search demand depending on how people describe the same need.
In those cases, I work on the page so users feel that the product was explained for their market, not copied from a generic template.
How the final page becomes stronger
| Before | After |
|---|---|
| Generic headline and broad product description. | Clear value proposition connected to customer intent. |
| Internal product names customers may not recognize. | Customer language, alternative identifiers, and search-friendly wording. |
| Weak explanation of how the product works. | Specific sections that answer doubts before users click or leave. |
| Same copy used across markets. | Market-aware copy for different languages, regions, currencies, and journeys. |
| Landing page written separately from analytics. | Copy shaped by real behavior, funnel signals, search data, and customer questions. |
What you get
Landing page copy
A clearer page structure with headings, sections, product explanations, proof points, objections, FAQs, and CTA copy.
Search intent mapping
A breakdown of the customer questions, search terms, and content gaps the page should answer.
SEO and AI visibility recommendations
Practical improvements for titles, headings, internal links, structured information, entity clarity, and answer coverage.
Conversion-focused page feedback
Notes on what may be blocking users from moving forward and which parts of the page need stronger clarity or proof.
When to work with me
Work with me if your product needs to be easier to understand, easier to find, and easier to trust.
This is especially useful when your page needs to support SEO growth, AI visibility, product positioning, paid traffic, multi-region expansion, or conversion improvement.
Need a landing page that explains the product better?
Send me the product, the current page, and the questions your users keep asking. I will review where the page is unclear, where the search opportunity is, and how the copy can become more useful for both users and search.
Request a visibility checkBest fit: products with search demand, product complexity, multilingual or multi-region audiences, or pages where traffic is already coming in but the page needs to convert better.