Campaign and search intent
Keywords, search terms, targeting, bids, budgets, locations, and whether the campaign is reaching the customers the business actually wants.
Google Ads support
Find out what happens after someone clicks your ad.
Google Ads can generate clicks and leads while the business still struggles to produce profitable customers. I help companies examine targeting, tracking, landing pages, lead quality, conversion, and customer-acquisition costs together.
Matteo Arellano Google Ads, analytics and conversion support
Independent analysis focused on what produces customers, revenue, and useful business evidence.
What I examine
Clicks are only one part of the customer journey.
The useful question is whether the ads attract the right people and whether those people become qualified leads, bookings, purchases, or completed jobs.
Landing-page performance
Message match, offer clarity, mobile usability, page speed, conversion friction, and whether the page continues the promise made by the advertisement.
Tracking and measurement
GA4, Google Ads conversions, calls, forms, bookings, purchases, and gaps between the reported conversion and the real business result.
Lead and customer economics
Cost per qualified lead, booking, sale, or completed customer, not only cost per click or the conversion number shown in Google Ads.